- Building marketing programs to support specific marketing objectives across different channels and sectors to support the overall strategic marketing plan.
- Research and analysis of market trends and competitors.
- Supervising advertising campaigns.
- Negotiating and liaising with external marketing agencies.
- Managing the marketing department's budget and ensuring that budget spending delivers a return on investment.
- Supervising the company's attendance at events such as trade fairs, conferences, and festivals.
- Managing the design and production of promotional materials such as websites and brochures.
- Studying economic indicators, tracking changes in supply and demand, identifying customers and their high and future needs, and monitoring competition.
- Partner with creative teams, other internal stakeholders, and external agencies and suppliers.
- Directing social media strategies.
- Search engine monitoring and optimization.
- Handling customer service issues.
- Analyze advertising revenue and report to senior management.
In general, marketing managers analyze the effectiveness of all of a company's marketing efforts and sales campaigns.