01 — Idea and Investment
Idea and investment
We start with the investor from the early stages of the project by studying the idea, the property and the market, with the aim of determining the best investment use and turning the idea into a hospitality model that is feasible, operational and generates returns.
Our services include site, market and competitor analysis, determining the appropriate facility type and classification category, studying customer segments, determining the number of units and services required, and preparing an initial estimate of prices, occupancy rates, revenues and operating costs.
We also compare different investment scenarios and determine the most suitable management and operating model, which helps the investor to make an informed decision before starting the design and implementation.
Our goal is to build the project on clear market and operational foundations, reduce investment risks, increase the chances of project success and achieve a sustainable return.
The service includes:
- Studying the location, the property, and its investment potential.
- Analysis of supply and demand in the target market.
- Studying competitors, prices, and occupancy levels.
- Identifying target customer segments.
- Choosing the most suitable type of hotel establishment.
- Determine the classification category and the target operational level.
- Propose the number of rooms or units and their initial distribution.
- Identify the essential facilities and services required.
- Setting up an initial pricing concept and an ADR (Average Daily Rate).
- Estimated occupancy rates.
- Estimate of initial operating revenues.
- Estimate the main operating costs.
- Studying and comparing investment scenarios.
- Determine the appropriate management and operating model.
- Developing a preliminary concept of return on investment and payback period.
- Identifying the most significant investm