E-Marketing

E-marketing is a branch of general marketing. It is also called (digital marketing) or (network marketing). It is a strategy used to organize modern communication technology methods, by transforming the virtual market into a tangible reality. E-marketing is an important part of the modern comprehensive marketing strategy, as it is considered an important type of marketing methods that seeks to achieve its goals via the Internet. It is also described as the process of applying the general principles of marketing science through the use of electronic media, and in particular the use of the Internet.


E-marketing is a branch of general marketing. It is also called "digital marketing" or "network marketing." It is a strategy used to organize modern communications technology by transforming the virtual market into a tangible reality. E-marketing is an important part of the modern comprehensive marketing strategy, as it is considered an important type of marketing method that seeks to achieve its goals online. It is also described as the process of applying the general principles of marketing science through the use of electronic media, particularly the Internet. 0 of 15 secondsVolume 0% This ad will end in 8 Advantages of e-marketing: The ability to significantly develop relationships with customers, as continuous interaction is available. Despite this, some customers resist this, considering it an intrusion and an invasion of privacy. However, the use of voluntary reporting techniques is becoming increasingly accepted among people, especially among those who frequent commercial websites. Using e-marketing to acquire customers is a great benefit in order to sell on a website and gain customer loyalty. Ease of access to any product-related information, the ability to obtain the desired product in a short period of time, and the ability to transcend borders regardless of the product's location, leading to its rapid global reach and popularity. Opening the door to e-marketing for everyone, not limited to large, well-known companies, but allowing the average individual or small business to easily participate in marketing. Low cost and easy implementation compared to traditional marketing. The ability to order the product directly by submitting a request through the company's website. In traditional marketing, customers cannot order the product directly. Ease of displaying all the company's products and services through the website. This is difficult in traditional marketing due to the need for a large space to display them. Methods for successful e-marketing: The type of product and service that can be marketed. E-marketing includes many methods, so the appropriate ones must be chosen. The budget allocated for e-marketing operations via the internet, based on which marketing campaigns for the product are conducted. The marketer's experience in dealing with e-marketing mechanisms, and the continuous development in the use of e-marketing science in the digital marketing environment. Types of e-marketing: E-marketing occurs through the following: Free advertising sites on the internet. Specialized and general forums. Website pages. Website directories and indexes. Social media. Email campaigns. Videos. Blogs. Newspapers and magazines.